BRAND PARTNERSHIPS & COLLABORATIONS

Worked with Lele Sadoughi, Kerri Rosenthal, Sugarfina, S’well, Dormify, Stoney Clover Lane, and more on social media marketing strategies to help promote brand partnerships, collaborations, and giveaways.

LELE SADOUGHI

Total Reach: 119.7K
Launch Day Social Traffic to Site: 2K
Campaign Engagement Rate: 3.7%

KERRI ROSENTHAL

Total Reach: 137K
Launch Day Social Traffic to Site: 3.6K
Campaign Engagement Rate: 2.8%

SUGARFINA

Total Reach: 85K
Launch Day Social Traffic to Site: 3.3K
Campaign Engagement Rate: 1.7%

STONEY CLOVER LANE

Total Reach: 67.4K
Launch Day Social Traffic to Site: 2.5K
Campaign Engagement Rate: 3.7%

S’WELL

Total Reach: 18.1K
Completion Rate: 87%

DORMIFY

Total Reach: 55.3K
Launch Day Social Traffic to Site: 1.2K
Campaign Engagement Rate: 2.2%

SOCIAL CONTENT

Conceptualized, produced, styled, and edit in-house social content, both photo and video, for Instagram, Facebook, TikTok, Pinterest, and Paid Ads.

Follower Growth within 10 months

Instagram: 84K to 99.2K (+18%)
Facebook 14.9K to 16.1K (+9%)
TikTok 11K to 33.9K (+208%)
Pinterest 3.2K to 5.2K (+62.5%)

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EMAIL DIRECT MAIL MARKETING

Wrote weekly email copy including subject line, preview line, body, and CTA for all new product launches and collaborations.

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ROLLER RABBIT BRAND AMBASSADORS

Created and managed a new brand ambassador campaign and affiliate program using the hashtags #RollerRabbitRoutine and #RRFam. Within two months of the program, total gross sales reached $15K.